FAKTOR-FAKTOR YANG MEMPENGARUHI PERTUMBUHAN DAN PILIHAN LOKASI USAHA PKL SEBAGAI BAGIAN DARI HIERARKHI STRUKTUR KOMERSIAL DI SEMARANG

Factors Influence The Growth and Chaise For Street Trading Activities Site As Part of Commercial StructureHierarchy in Semarang City

Abstract

Street vendings  is a phenomenon  which  is found  in every society, mostly in the less  developed country. It is also a sign of dual economic or crisis, in which many people will try to work informally. The suspected  key elemen triggers the dual situation  mostly is pointed to the urbanization,   involution, and city-village   development policy,  which impacted  in the change of land-use,  industrialization, and unemployment  in the  city as well as the village. Factors influencing the choice  for street-vending  activities  in such location  are related more to the the availability of consumers,  transportation  access and strategic site than the hierarchi  of the com• mercial structure.  Semarang  street-vending   case also  proves that the transport cost is not the concern of street-vendors  to shop, but their business time and quality of the product  they will sell. For Semarang street-vendors,  profit is not the only objective,  since the sustainability   of their business  is more important. Their needs are related more to their problems   those are, to have  a proper and secure place  for business and a reasobable  income  from their small capital.