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Kemajuan Teknologi Dalam Pengembangan Kompetensi Technopreneurship Muda Lokal Kota Semarang

  • Muhammad Alfarizi Program Studi PJJ Manajemen, BINUS Online Learning, Universitas Bina Nusantara
  • Ngatindriatun Ngatindriatun Program Studi Bisnis Digital Kampus Semarang, BINUS Business School-UP, Universitas Bina Nusantara
Kata Kunci: Efikasi Diri, Kapabilitas Teknologi Digital, Pengetahuan, Semarang, Technopreneurship

Abstrak

Indonesia memasuki era revolusi industri keempat (4IR) dengan percepatan teknologi pasca pandemi COVID-19, yang mendukung pertumbuhan ekonomi. Technopreneurship, kombinasi teknologi tinggi dan kewirausahaan, memainkan peran penting dalam mengembangkan ekonomi berbasis pengetahuan. Generasi muda Semarang, yang berperan aktif dalam berbagai bidang, diharapkan menjadi technopreneurs sukses dengan dukungan pendidikan dan pelatihan. Studi ini bertujuan mengeksplorasi pengaruh kapabilitas teknologi digital dan pengetahuan technopreneurship pada kompetensi technopreneurship generasi muda Semarang. Studi ini memilih pendekatan kuantitatif dengan survei pada 173 responden masyarakat Kota Semarang berusia 18-35 tahun. Hasil data dianalisis dengan teknik analisis Partial Least Square-Structural Equation Modelling (PLS-SEM). Hasil pengujian hipotesis menunjukkan bahwa kapabilitas teknologi digital dan pengetahuan technopreneurship memiliki pengaruh signifikan positif terhadap efikasi diri technopreneurship. Peran efikasi diri technopreneurship juga ditemukan memiliki pengaruh signifikan positif terhadap kompetensi technopreneurship, menunjukkan bahwa kepercayaan diri yang tinggi mendorong individu untuk mengambil risiko dan mengembangkan ide-ide bisnis baru. Dengan dukungan infrastruktur teknologi dan pendidikan entrepreneurs, diharapkan akan muncul lebih banyak technopreneur sukses di Kota Semarang, yang dapat berkontribusi pada pertumbuhan ekonomi dan daya saing lokal.

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Diterbitkan
2024-11-06