ANALISIS DISTRIBUSI DAN EFISIENSI PEMASARAN GABAH DI KECAMATAN TERSONO KABUPATEN BATANG, JAWA TENGAH

Abstrak

This research was aimed to define the pattern of grain distribution channels, analyze margins, marketing efficiency, and analyze the factors that affect the efficiency of grain marketing in Tersono District, Batang Regency. The research was conducted in November – December 2021 in Tersono District with the consideration as the largest rice grain producing area in Batang Regency. The research method used in this study was a survey technique. The sample taken was consisted of 60 farmers and 20 marketing institutions. Sampling of farmers was done by quota sampling, while the sample of marketing institutions was carried out using the snowball sampling. The analytical methods used are descriptive, quantitative and multiple linear regression. Based on the results of research that has been carried out in Tersono subdistrict, Batang Regency, there are 3 patterns of grain marketing channels, namely (1) farmers - rice mills, (2) farmers - harvesters - rice mills, and (3) farmers - harvesters - collector traders - rice mills. The marketing margin value for each pattern I, II, and III is IDR 0/kg, IDR 454,-/kg, and IDR 667,-/kg. Meanwhile, the marketing efficiency in each pattern I, II, and III was 100%, 90.4%, and 86.6% so that all grain distribution patterns were classified as efficient. The selling price factor at the producer level (X1), the buying price at the consumer level (X2), the number of marketing institutions passed (X3), and marketing costs (X4) have a very significant effect (p<0.01) on marketing efficiency (Y).